USING KEYWORDS
TO MAKE YOUR RESUME STAND OUT
Companies are relying more and more
on technology to sort their way through the stacks of resumes
they receive. That doesn't mean that the traditional paper resume
is dead, but it does mean that in order to get noticed, you'll
need to get savvy about posting or submitting your resume online.
How Employers
Use Keywords
Whether they're searching personal Web pages, a job board's resume
database, or in their own databases of job applicants, employers
retrieve online resumes via keyword searches.
When a recruiter does an electronic
search for a candidate, the results are ranked by the number of
times the keywords searched for are found in the resumes listed.
You can make sure your name is at the top of a recruiter's search
results by anticipating the keywords he or she will use.
What Makes a Good Keyword Resume?
1. Keywords
In a traditional resume, your focus is on action verbs, and on
explaining the positions you've held. Keyword resumes need to
be searchable. To make sure yours is, use keywords-nouns and phrases
that succinctly detail your skills and competencies. Recruiters
also search for buzzwords or jargon that pertain to the position
or industry, so be sure to include these.
Examples of keywords include: hotel
management, House keeping, product management, guest relations
, HR, human resources, communications skills, MBA, technical writer,
data delivery, administrative assistant, developing,creating.
2. Appropriate
terminology
Most recruiters search for resumes using the terms listed in their
ads.
Ask yourself, "What kinds of keywords are included in the
job ad? How are they used in describing the qualifications [a
company is] looking for?" Mr.Dhingra suggests comparing one
ad to another to find similarities in the ways keywords are used.
You'll want to make sure your resume includes the most-used keywords.
3. A "skills"
section
Place a "key skills" section at the top of your resume,
and list all keywords, separated by commas or periods. Nouns should
dominate your skills section. List all programs and software you
know well, and highlight specific capabilities you have, such
as communications skills, organizational skills, or management
abilities. Keep your keyword summary to between 20 and 30 items.
Dhingra says, "Skills are a
very important component of a resume, and oftentimes can get buried
in the resume itself. Listing them at the top of the resume gives
the reviewer a quick idea of what he/she can expect to find throughout
the rest of your resume."
4. Using
different keyword forms
If you used "coordination" in your skills summary, use
"coordinate" in the body of your resume. In using different
keyword forms, you'll maximize the exposure your resume will receive.
5. Full keywords
and acronyms
Utilize both complete-word keywords and acronyms. For example,
your resume should include both"HR" and "Human
Resources." Try to cover all your bases.
6. Provide
a summary of your experience and skills
The next section that your resume should contain is a 5-6 point
summary of your skills and
experience. That includes:
· No. of years of past and relevant work experience
· A brief description of the work done
· Specific skills acquired
· Significant achievements
· Educational qualifications.
This section is very useful, in
providing a snapshot view of what your resume contains for situations
where yours is one resume in a pile of fifty others. It allows
minimal information loss in case the resume is quickly skimmed
over and not given a detailed reading. In this section, the skills
that you present should help in answering the question -"How
can you contribute to the organization?